Overview - MBA Marketing Work Linked Degree Program
Experience an immersive blend of academic learning and practical application with our Work-Linked MBA in Marketing. This program integrates on-the-job training providing real-world experience alongside theoretical knowledge. Engage directly with industry projects, develop strategic marketing plans, and build a professional network, all while earning your degree. This hands-on approach ensures you're not only job-ready but also equipped to excel in the dynamic field of marketing.
Program Highlights
- Strong foundation in all critical functional areas of business.
- Thorough understanding of business functions through a basket of courses.
- Develop expertise in the core responsibilities of General Managers.
- Industry aligned curriculum that delivers technical excellence and supplements professional skills.
- Achieve business mastery with a blend of courses from all domain.
- A host of skill and ability enhancement courses in addition to core courses.
- Experiential learning methods through Project Centric Learning.
- Able to integrate professional skills in their learning through hands on experience in the form of Work Linked Degree Program, so as to enhance the scope of employment and entrepreneurship.
Program Structure
DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.
Semester I
Title of the Course |
Managerial Economics |
Marketing Management - I |
Organizational Behaviour |
Business Research Methods and Statistics |
Financial Reporting, Statements and Analysis |
Business Communication |
Microsoft Office Specialist |
Semester II
Title of the Course |
Indian Financial System and Financial Markets |
Marketing Management - II |
Finance for Managers / Banking and Insurance |
Brand and Product Management / Consumer Behavior |
HR Practices / Employee Compensation and Benefit Management |
Spreadsheets for Business Decision Making |
Project Centric Learning |
Semester III
Title of the Course |
Corporate Law |
Strategic Cost Management |
Open Elective - I |
Financial Derivatives / Financial Strategy |
Integrated Marketing Communication / Tourism Marketing |
Industrial Relations and Labor Laws / Talent Acquisition |
Presentation Skills and Report Writing |
Synopsis |
Semester IV
Title of the Course |
Corporate Strategy |
Indian Ethos and Business Ethics |
International Financial Institutions and Markets / Investment Banking |
Digital and Social Media Marketing / B2B Marketing |
Contemporary Leadership in Practice / Performance Review System and Talent Retention |
Negotiation Skills |
Master Thesis |
* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4