MBA Marketing (Students & Working Professionals)

Duration : 2 Years (4 Semesters)

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MBA Marketing (Students & Working Professionals)

Program Overview
Syllabus
Fees

Overview - MBA Marketing (Students & Working Professionals)

Experience an immersive blend of academic learning and practical application with our MBA in Marketing (Students & Working Professionals). This program integrates on-the-job training providing real-world experience alongside theoretical knowledge. Engage directly with industry projects, develop strategic marketing plans, and build a professional network, all while earning your degree. This hands-on approach ensures you're not only job-ready but also equipped to excel in the dynamic field of marketing.

Program Highlights

Strong foundation in all critical functional areas of business.
Thorough understanding of business functions through a basket of courses.
Develop expertise in the core responsibilities of General Managers.
Industry aligned curriculum that delivers technical excellence and supplements professional skills.
Achieve business mastery with a blend of courses from all domain.
A host of skill and ability enhancement courses in addition to core courses.
Experiential learning methods through Project Centric Learning.
Able to integrate professional skills in their learning through hands on experience in the form of (Students & Working Professionals), so as to enhance the scope of employment and entrepreneurship.

Program Structure

DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.

Semester I

Title of the Course

Managerial Economics

Marketing Management - I

Organizational Behaviour

Business Research Methods and Statistics

Financial Reporting, Statements and Analysis

Business Communication

Microsoft Office Specialist

Semester II

Title of the Course

Indian Financial System and Financial Markets

Marketing Management - II

Finance for Managers / Banking and Insurance

Brand and Product Management / Consumer Behavior

HR Practices / Employee Compensation and Benefit Management

Spreadsheets for Business Decision Making

Project Centric Learning

Semester III

Title of the Course

Corporate Law

Strategic Cost Management

Open Elective - I

Financial Derivatives / Financial Strategy

Integrated Marketing Communication / Tourism Marketing

Industrial Relations and Labor Laws / Talent Acquisition

Presentation Skills and Report Writing

Synopsis

Semester IV

Title of the Course

Corporate Strategy

Indian Ethos and Business Ethics

International Financial Institutions and Markets / Investment Banking

Digital and Social Media Marketing / B2B Marketing

Contemporary Leadership in Practice / Performance Review System and Talent Retention

Negotiation Skills

Master Thesis

* Master Thesis / Project will be carried out between Sem 3 and Sem 4, but evaluation will reflect in Sem 4

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Admissions

Eligibility Criteria Documents Fee

The minimum qualification required to be eligible for admission is a Degree from a recognized University with a minimum of 50% of total marks obtained (45% for SC/ST) in the cognate/related subjects in the entire degree course.

10th standard marks card.
12th standard marks card/Diploma marks card along with completion certificate. ITI all semester marks card and ITI certificate.
All semester/year degree marks sheet.
Degree convocation certificate.
Passport size photo (Selfies not allowed), photo should be in jpg format less than 50kb.
Aadhar Card - Page 1 & 2 (showing DD/MM/YYYY) and if only year mentioned in Aadhar then needs to be updated and submitted.
Application form duly filled in all respects.
Registered Affidavit - in case of name change/DOB change.
Caste certificate for MBA/MCA/MSC if their percentage in degree is below 50% and above 45% - ONLY APPLICABLE FOR SC/ST STUDENTS.
ABC ID is mandatory.

All the above original documents scanned in PDF format only.

Fee Structure

Year Wise Fee

MBA (Students & Working Professionals)	1st Year	2nd Year
Registration/Application Fee (One Time)	Rs. 500/-	-
Examination Fee	Rs. 3,000/-	Rs. 3,000/-
(Students & Working Professionals) Fee	Rs. 5,000/-	Rs. 5,000/-
Course Fee	Rs. 40,000/-	Rs. 40,000/-
Annual Fee	Rs.27,000/-	Rs.26,500/-	Rs.26,500/-	Rs.26,500/-
Total Fees	Rs. 96,500/-

Semester Wise Fee

MBA (Students & Working Professionals)	Semester I	Semester II	Semester III	Semester IV
Registration/Application Fee (One Time)	Rs. 500/-	-	-	-
Examination Fee	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-
(Students & Working Professionals) Fee	Rs. 5,000/-	-	Rs. 5,000/-	-
Course Fee	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-
Annual Fee	Rs.27,000/-	Rs.21,500/-	Rs.26,500/-	Rs.21,500/-
Total Fees	Rs. 96,500/-

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