MBA (Marketing Elective)

Embark on a journey to master the art and science of marketing with Jain University's MBA (Marketing Elective) in ODL mode.

Admissions

Open: 2025-2026

Duration

2 Years

Learning Mode

Online

Total Fees

₹ 86,500/-

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Program Overview
Syllabus
Fees

Overview - MBA Marketing Elective Distance Education

Embark on a journey to master the art and science of marketing with Jain University's MBA (Marketing Elective) in ODL mode. This program offers a comprehensive curriculum that delves into consumer behaviour, digital marketing strategies, brand management, and market research. Designed for flexibility, it allows you to study at your own pace, making it ideal for working professionals and individuals seeking to enhance their marketing acumen without compromising their current commitments.

Program Highlights

Strong foundation in all critical functional areas of business.
Thorough understanding of business functions through a basket of courses.
Develop expertise in the core responsibilities of General Managers.
Industry aligned curriculum that delivers technical excellence and supplements professional skills.
Achieve business mastery with a blend of courses from all domain.
A host of skill and ability enhancement courses in addition to core courses.
Experiential learning methods through Project Centric Learning.

Job Prospects to Look for After MBA Marketing Distance Program

Credit Manager

Responsible for the entire credit granting process, periodic credit reviews of existing customers, and assessing the creditworthiness of potential customers.

Accounting Manager

Manage the accounting staff who are responsible for financial reporting, billing, collections, payroll, and budget preparation.

Corporate Controller

Establish and implement financial policies, perform financial risk assessments, and prepare annual budgets and forecasts.

Human Resource Manager

Develop and implement HR strategies and initiatives aligned with the overall business strategy.

Employee Relations Manager

Ensure that company's treatment of employees is consistent with its core business values and objectives.

Marketing Manager

Developing strategies and tactics to boost the company’s reputation and drive qualified traffic, deploying successful marketing campaigns from ideation to execution.

Regional Sales Manager

Selling products by maintaining and expanding customer base and managing staff.

Social Media Manager

Develop social media campaigns, update social media content across all channels, engage with customers and followers.

Program Structure

DISCLAIMER: There could be minor changes in the subjects, and the finalised subjects will be updated very soon.

Semester I

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA1OD01	Managerial Economics	Core Course	30	70	3
25MBA1OD02	Research Methodology	Core Course	30	70	3
25MBA1OD03	Business Communication	Core Course	30	70	3
25MBA1OD04	Marketing Management	Discipline Hard Core	30	70	4
25MBA1OD05	Human Resource Management	Discipline Hard Core	30	70	4
25MBA1OD06	Financial Reporting, Statements and Analysis	Discipline Hard Core	30	70	4
25MBA1SOD07	Essentials of Business Analytics	Skill Enhancement Course	100	0	2
25PCL1OD07	Entrepreneurship Ecosystem (TD-PCL - 1)	Project Centric Learning	50	0	0
Total Credits					23

Semester II

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA2OD01	Sustainability and Ethics	Core Course	30	70	3
25MBA2OD02	Managing Innovation and Technology	Core Course	30	70	3
25MBA2OD03	Indian and Global Business Environment	Core Course	30	70	3
25MBA2OD04	Finance for Managers	Discipline Hard Core	30	70	4
25MBA2OD05	Organizational Behaviour	Discipline Hard Core	30	70	4
As per University Recommendations		Open Elective	30	70	3
25MBA2SOD07	Spreadsheets for Business Decision Making	Skill Enhancement Course	100	0	2
25PCL2OD07	Entrepreneurship Ecosystem (TD-PCL - 2)	Project Centric Learning	0	50	3
Total Credits					25

Semester III

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA3OD01	Corporate Law	Core Course	30	70	3
25MBA3OD02	Operations & Project Management	Core Course	30	70	3
As per University Recommendations		Open Elective	30	70	3
25MBA3SOD07	Presentation Skills and Report Writing	Skill Enhancement Course	100	0	2
25MBA3NOD07	Internship	Internship	0	100	3
*Students shall choose one among the following elective options. Each elective set has 2 courses. If a student wishes to choose any 1 elective set of his/her choice, he/she shall undertake 2 courses and the same option will continue in the final semester.
25MBAM3OD041	Integrated Marketing Communication	Sectoral Specific Core	30	70	4
25MBAM3OD042	Tourism Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Semester IV

Course Code	Title of the Course	Category of the Course	CA	ESE	Credit Units
25MBA4OD01	Corporate Strategy	Core Course	30	70	3
25MBA4OD02	Indian Ethos and Business Ethics	Core Course	30	70	3
25MBA4SOD07	Negotiation Skills	Skill Enhancement Course	100	0	2
25MBA4DOD07	Dissertation	Thesis	0	100	6
Student would continue with the same set of elective set as opted in 3^rd semester
25MBAM4OD041	Digital and Social Media Marketing	Sectoral Specific Core	30	70	4
25MBAM4OD042	B2B Marketing	Sectoral Specific Core	30	70	4
Total Credits					22

Admission for MBA Marketing Distance Program

Following are the prerequisites for MBA Marketing Distance Program

Eligibility Criteria Documents Fee Process

The minimum qualification required to be eligible for admission is a Degree from a recognized University with a minimum of 50% of total marks obtained (45% for SC/ST) in the cognate/related subjects in the entire degree course.

10th standard marks card.
12th standard marks card/Diploma marks card along with completion certificate. ITI all semester marks card and ITI certificate.
All semester/year degree marks sheet.
Degree convocation certificate.
Passport size photo (Selfies not allowed), photo should be in jpg format less than 50kb.
Aadhar Card - Page 1 & 2 (showing DD/MM/YYYY) and if only year mentioned in Aadhar then needs to be updated and submitted.
Application form duly filled in all respects.
Registered Affidavit - in case of name change/DOB change.
Caste certificate for MBA/MCA/MSC if their percentage in degree is below 50% and above 45% - ONLY APPLICABLE FOR SC/ST STUDENTS.
ABC ID is mandatory.

All the above original documents scanned in PDF format only.

Fee Structure

Year Wise Fee

MBA	1st Year	2nd Year
Registration/Application Fee (One Time)	Rs. 500/-	-
Examination Fee	Rs. 3,000/-	Rs. 3,000/-
Course Fee	Rs. 40,000/-	Rs. 40,000/-
Annual Fee	Rs.27,000/-	Rs.26,500/-	Rs.26,500/-	Rs.26,500/-
Total Fees	Rs. 86,500/-

Semester Wise Fee

MBA	Semester I	Semester II	Semester III	Semester IV
Registration/Application Fee (One Time)	Rs. 500/-	-	-	-
Examination Fee	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-	Rs. 1,500/-
Course Fee	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-	Rs. 20,000/-
Annual Fee	Rs.27,000/-	Rs.26,500/-	Rs.26,500/-	Rs.26,500/-
Total Fees	Rs. 86,500/-